Digital Marketing Specialist
Based in Phoenix, Arizona
Proven expertise in creating high-converting campaigns
Specializing in paid social, organic content, and email marketing
B.A. Sports Business degree + Digital Marketing Program, Digital Ads Specialist, and E-commerce Specialist Certifications from Arizona State University
“I really love all aspects of digital marketing, because it’s more than ads. It’s also about telling the right story that drives real results.”
- Karolynn Soto, freelance Digital Marketer
TRUSTED BY TOP ORGANIZATIONS →
✓ Arizona Diamondbacks
✓ Arizona State University
Paid Social Ads
WEEKLY OR MONTHLY
High-converting copy writing and management for weekly or monthly paid social ad campaigns, highlighting special offers and events to drive attention and sales.
Client Case Study
Arizona Diamondbacks
Led high-performing Meta Ads conversion campaigns, optimizing creative, targeting, and budgets to drive ticket sales. Hands-on approach emphasized compelling visuals, clear CTAs, and ongoing A/B testing boosted conversion rates and maximized ad spend efficiency.
104% increase in ROAS year-over-year
Return on ad spend more than doubled, meaning ads delivered twice the payoff (plus a little extra).
Consistent 7.4% increase in CTR
Plus, estimated impressions increased by about 64% year-over-year.
Organic Social Content
DAILY OR WEEKLY
Highly engaging content writing and management for daily or weekly posts, highlighting brand philosophy and community to drive engagement and loyalty.
Client Case Study
Noz Sunscreen
Executed organic social campaign, creating consistent, engaging content aligned with brand values content strategy, planning, and execution. Content strategy and execution significantly increased audience engagement and strengthened NOZ’s social presence.
16.4% increase in engagement rate
Year-over-year engagement organically grew thanks to consistent content emphasizing brand values and community.
Doubled their followers in just 1 month
High quality organic content is key to quickly scaling follower counts.
Email Campaigns
DAILY OR WEEKLY
High-converting copy writing and management for weekly or monthly email campaigns, highlighting special offers and events to drive attention and sales.
Client Case Study
Arizona Diamondbacks
Developed targeted email campaigns for the Arizona Diamondbacks, designing engaging templates, persuasive copy, and segmented personalization. Through strategic A/B testing, I boosted open and click-through rates, re-engaged past buyers, nurtured new leads, and served as a crucial piece of the sales funnel.
5% increase in CTR in just one month
And improved engagement with engaging graphics and personalized content.
Open rates over 40% consistently
Tested a variety of subject line styles, including bold “super subject” headlines, paired with optimized send times based on audience behavior and performance data.
Success Stories
Raquel Lopez
Owner, Kellz Beautique
“Working with Karolynn has been an absolute game-changer for my business. Not only did she help me run effective ads that brought real results, but she also went above and beyond by offering insightful recommendations tailored specifically to my business needs.
Her willingness to share knowledge, provide guidance, and genuinely support my growth has made a lasting impact. I truly appreciate her professionalism, creativity, and the value she’s added to my journey. Highly recommend Karolynn to anyone looking to level up their business!”
Carlton Hawkins
Marketing Director, D-backs
“Karo has demonstrated exceptional expertise. She has a deep understanding of market trends, data analytics, and effective campaign implementation and has delivered results and exceeded expectations.
Karo uses data analysis and performance tracking to optimize campaigns and maximize ROI, providing detailed reports and insights to make data-informed decisions. She prioritizes client satisfaction and takes the time to understand your specific goals and tailor strategies accordingly.”
Ismael Alvarado
Marketing manager, D-backs
“Karo has been instrumental in getting our Meta ad campaigns for the Arizona Diamondbacks up and running without a hitch. She quickly understands the goals, creative angles, and messaging, even as things move fast. Karo gets it done. Her organization, clear communication, and dependability make her a vital part of the team.”
Over 1,000 hours experience in special event planning and coordination.
Interested in working with Karolynn to coordinate an activation for your brand? Please reach out directly.
Events
PHOTO GALLERY
Contact
KAROLYNN SOTO
Freelance Digital Marketing Specialist
📍 Phoenix, Arizona